Kamis, 30 Juni 2011

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Groundwater, by R. Allan Freeze, John A. Cherry

A comprehensive presentation of groundwater hydrology that integrates chemistry, physics, geology, and calculus while applying theory to real-world geology. Provides quantitative methods of calculation in groundwater hydrology. Contains sections on transport processes, ground water contamination, well hydraulics, and aquifer yield — including analog and numerical modeling. Covers mathematical derivations in appendices.

  • Sales Rank: #140878 in Books
  • Brand: Freeze, R. Allan
  • Published on: 1979-05-18
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.50" w x 6.60" l, 2.32 pounds
  • Binding: Paperback
  • 604 pages

From the Publisher
A comprehensive presentation of groundwater hydrology that integrates chemistry, physics, geology, and calculus.

From the Back Cover
A comprehensive presentation of groundwater hydrology that integrates chemistry, physics, geology, and calculus while applying theory to real-world geology. Provides quantitative methods of calculation in groundwater hydrology. Contains sections on transport processes, ground water contamination, well hydraulics, and aquifer yield — including analog and numerical modeling. Covers mathematical derivations in appendices.

About the Author
R. Allan Freeze is former Professor and Director in the Geological Engineering Program at the University of British Columbia in Vancouver, Canada. He is the coauthor of "Groundwater "(1979) and "Groundwater Contamination: Optimal Capture and Containment" (1993), and the coeditor of "Physical Hydrogeology" (1983).

Cherry, University of Waterloo.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Groundwater
By VM
Overall a very good book. This is the text our Hydrogeology professor, Dr.J.Toth used in the 80's. It covers a great deal of information on facies,flow nets, hydrologic cycle, chemical evolution, groundwater resource evaluation, contamination, groundwater processes and a really good section on chemical principles and mass action. This is not a quantitative text, the discussions on finite difference and finite element methods include very little math. I would have also liked to have seen a better discussion of well hydraulics. I still turn to it for a reference as it is a very useful book.

3 of 5 people found the following review helpful.
A rigorous and quantitative basic reference
By Jim
This is a good complement to "Groundwater Hydrology" by Todd. Freeze and Cherry is more detailed, rigorous, and quantitative than Todd, but it doesn't communicate the big picture quite as well. As well as an undergraduate textbook, this book is an essential resource for anyone working in the field.

0 of 2 people found the following review helpful.
As Good as Others
By Ori Sartono
This book is a one for all kind of book, which is a good thing to have as a reference. The authors are mainly researchers, thus more theories than practical side explained. So, as a hydrogeologist , I also use other books by Todd, Bouwer, and Fetter at works.

I don't know why Dr. John A. Cherry does not include more on the groundwater contamination, as he is one of the "stars" on that field.

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Kamis, 23 Juni 2011

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What Makes America Tick? examines some of the historical and cultural events that occurred in 20th century America and uses them as a springboard to create an understanding of U.S. institutions, policies, attitudes, and values.
The goals of the text are to:
*improve reading skills by engaging learners in readings pertaining to important events in modern U.S. history
*increase learner proficiency in high-frequency vocabulary words and their derivatives
*enhance formal and informal writing skills via personal responses to events portrayed in the text
*improve formal presentation, informal discussion, and personal speaking skills in class discussions and more structured situations
*enhance listening skills via peer and instructor interaction
*provide interaction with authentic cultural artifacts from the 20th century, including literature, poetry, artwork, sculpture, photography, speeches, and make explicit their contextual importance.

 

The second edition also covers 20th century U.S. history but includes changes that offer practice in academic reading, writing, and speaking. Each unit’s Link to Today section, which examines the current effects of history on the life of today's students, has been updated or revised.

 

  • Sales Rank: #1597186 in Books
  • Brand: Brand: University of Michigan Press/ELT
  • Published on: 2012-06-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .40" w x 8.00" l, 1.15 pounds
  • Binding: Paperback
  • 184 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
So good
By Nujod
I need it to studey in America culture class . It so good and useful. I am hapy to got it

0 of 0 people found the following review helpful.
Five Stars
By Majed
Good

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In a world of conflict and strife, how can we be proactive—not reactive—makers of change? The words of the Buddha have inspired readers for thousands of years, and can still today teach us how to skillfully handle the inevitable conflicts we face.

Collected here for the first time are the Buddha's teachings on conflict resolution, interpersonal and social problem solving, and building harmonious relationships. Each selection is drawn from the Pali Canon, the earliest record of what the Buddha taught. Divided into ten thematic chapters, The Buddha’s Teachings on Social and Communal Harmony covers the breadth of cultivating harmony, including chapters on
·     Dealing with Anger
·     Good Friendship
·     Settling Disputes
·     Establishing an Equitable Society
·     and more.

A concise, informative introduction precedes each chapter, guiding the reader toward a deeper understanding of the texts that follow.

The Buddha’s Teachings on Social and Communal Harmony allows even readers unacquainted with Buddhism to grasp the significance of the Buddha’s approach to creating and sustaining social and communal peace. Taken as a whole, these texts bear eloquent testimony to the breadth and intelligence of the Buddha’s teachings, and point the way to an ancient yet ever-vital path. Students and seekers alike will find this systematic presentation indispensable. Translated by the acclaimed scholar-monk Bhikkhu Bodhi, this text belongs on the bookshelf of anyone looking to bring peace to the world.

  • Sales Rank: #158695 in Books
  • Published on: 2016-11-15
  • Released on: 2016-11-15
  • Original language: English
  • Dimensions: 9.02" h x .79" w x 5.98" l, .0 pounds
  • Binding: Paperback
  • 248 pages

Review
“Through scholarship and wise discernment Bhikkhu Bodhi has choosen a set of discourses that uncover and make clear the Buddha's approach to social affairs. A timely and powerful resource for all varieties of peace work, The Buddha's Teachings on Social and Communal Harmony provides a direct way to refer  to the Buddha's teachings around developing civil society. This is a fantastic support and inspiration for all of us who value and wish to foster a more harmonious world.” (Sharon Salzberg, author of Lovingkindness and Real Happiness)

“Bhikkhu Bodhi, the master scholar/translator of the Buddha’s teachings, has assembled perhaps his most important book. He draws upon on the depth of exploration of the Buddha teachings on the importance of community life. This book offers a precise and contemporary translation on the application of social and communal harmony, religious and secular. Everyone from presidents, to politicians, to business leaders, religious authorities, educators and those working to develop society can dip into this book for invaluable insights and their application. You will find this book has much to offer whether dealing with family issues, skillful alternatives to blame, anger and violence, social conflict and national and international issues requiring non-violent resolution. It needs to be on the desk of every institution. Remember to read slowly a passage to glean out the wisdom for today. Then apply.” (Christopher Titmuss, author of An Awakened Life)

About the Author
Ven. Bhikkhu Bodhi is the premier English language translator of the Pali Canon. An American Buddhist monk from New York City, he born in 1944. He obtained a BA in philosophy from Brooklyn College and a PhD in philosophy from Claremont Graduate School. After completing his university studies he traveled to Sri Lanka, where he received novice ordination in 1972 and full ordination in 1973, both under the leading Sri Lankan scholar-monk, Ven. Balangoda Ananda Maitreya (1896-1998). From 1984 to 2002 he was the editor for the Buddhist Publication Society in Kandy, where he lived for ten years with the senior German monk, Ven. Nyanaponika Thera (1901-1994), at the Forest Hermitage. He returned to the U.S. in 2002. He currently lives and teaches at Chuang Yen Monastery in Carmel, New York. Ven. Bodhi has many important publications to his credit, either as author, translator, or editor. These include The Middle Length Discourses of the Buddha (Majjhima Nikaya, 1995), The Connected Discourses of the Buddha (Samyutta Nikaya, 2000), and The Numerical Discourses of the Buddha (Anguttara Nikaya, 2012). In 2008, together with several of his students, Ven. Bodhi founded Buddhist Global Relief, a nonprofit supporting hunger relief, sustainable agriculture, and education in countries suffering from chronic poverty and malnutrition. He lives in Carmel, NY.

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  • Author Mark Carlson chairs the technical work group responsible CDMI and is also a major author of the standard.
  • Shows how to migrate to the cloud by implementing an interoperable system that achieves an organization's business goals without being locked into particular vendors
  • Explains how to utilize public storage offerings and provide IT services with benefits to the business, including rapid deployment, converting capital expense to operational expense, elasticity of resource usage based on demand, and the ability to aggregate IT costs into simple, client-facing metrics
  • Demystifies the complexities and business drivers of the cloud while demonstrating the capabilities of standards-driven interfaces, how they achieve interoperability and ease the lock-in of proprietary APIs

  • Sales Rank: #17288075 in Books
  • Published on: 2013-09-05
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback
  • 624 pages

About the Author

Mark Carlson is a Principal Cloud Strategist at Oracle and has more than 30 years of experience with networking and storage development and more than 15 years of experience with Java technology. He speaks regularly at numerous industry forums and events, including SNW, SNW Europe, IP Expo, Gluecon, and the Storage Developers Conference. Mark is the co-chair of the SNIA Cloud Storage, NDMP and XAM SDK, Technical Working Groups, chairs the DMTF Policy working group, serves on the SNIA Technical Council, and represents Oracle on the DMTF Technical Committee and serves as the DMTF VP of Alliances. He is a major author of the CDMI standard.

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[J699.Ebook] Download Ebook The Esoteric Codex: Nazism and the Occult, by Hans Tridle

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The Esoteric Codex: Nazism and the Occult, by Hans Tridle

The Esoteric Codex: Nazism and the Occult (First Edition) collects curated articles regarding Nazism and the occult

  • Sales Rank: #3637575 in Books
  • Published on: 2015-03-16
  • Released on: 2015-03-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .41" w x 8.50" l, .91 pounds
  • Binding: Paperback
  • 180 pages

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Minggu, 19 Juni 2011

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False Start, by Janey Chapel

It’s Tucker Locke’s ten-year college reunion, and he doesn’t have much to show for himself. Sure, he’s a successful lawyer with a nice car and a nice apartment, but his life is empty, and Tucker knows why. A decade ago, not ready to come out of the closet, he left Whit Jamison behind.

Tucker’s spent ten years pretending to be straight—ten years thinking about his mistakes. But all the time in the world couldn’t prepare him for the reality of seeing Whit again. Whit’s taller, more mature, more attractive than ever, and every bit as out and proud as he was ten years ago. Time hasn't changed the chemistry between them, and it looks like Tucker might get a second chance. All he has to do is brush aside the years of lies and embrace one powerful truth.

  • Sales Rank: #794382 in eBooks
  • Published on: 2012-04-24
  • Released on: 2012-04-24
  • Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
Awesome story! Just too short...
By triskell
What a great read! In this story, Chapel gives the reader first person narrative from both two protagonists. I love this device - you see both sides of the story while also getting a great feel for the personalities of each character. The "inside" look of both protagonists was rich and unique - I loved, LOVED Whit, and Tucker was a beautiful mess - so my only complaint about the book is that it was TOO SHORT. I wanted more! I felt this about Chapel's Marine stories too, though at least we got two of those. Janey Chapel - please write longer books.

Chapel's spare style is wonderful and more than so many women authors in this genre, she seems to capture what men would actually do and say (I am tired of women authors who portray gay men like sterotypical "girls" - and I'm a woman, so don't mean for this comment to impugn my own sex, but still...) I like reading stories where men are men and love each other. This was one such story, I just wish it were longer!

3 of 3 people found the following review helpful.
Cute with just a touch of angst!
By Nikyta
I liked this story very much. I enjoyed the fact that Tucker was so torn over his actions and his feelings for Whit. I loved how Whit was so 'confident' according to Tucker but really admitted is was because of Tucker. But what I liked most about it is that Whit made Tucker realize what he was missing. Even if it did take a decade.

While I enjoyed the story, I wasn't fond of the writing style. It's told in alternating first person POV's and while I liked that we got to experience things from both Whit and Tucker's POV, I'm just not a fan of this style.

Besides that, I really loved the story. These boys made me laugh over their sparse bickering and created just enough angst for me to stick with the story without being too much. Definitely recommended.

And it's a quick read too! Perfect for someone who's looking to just pass an hour or so with a good book! ;)

1 of 1 people found the following review helpful.
Loved It!
By Madison Parker
Read this book!! I loved everything about this one and am adding it to my "favorites" shelf. The first person POV switches back and forth between the two main characters, so we get to experience their thoughts and emotions as they react to seeing one another again after all these years. The tension builds so beautifully, when they finally come together it is extremely satisfying. Now THAT is how you write a love scene!

I'm definitely going to check out more of this author's work.

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[E453.Ebook] Free PDF Standard Meridian Points of Acupuncture: Charts, by Institute of Acupuncture and Moxibustion

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Standard Meridian Points of Acupuncture: Charts, by Institute of Acupuncture and Moxibustion

The charts respectively show names and locations of meridians and acupoints on the front, back and lateral sides of the human body, along with the international standard nomenclature and alphameric code. The booklet accompanying the charts describes in detail names and locations of 409 points (361 meridian points and 48 extra points) to facilitate the use of the charts.

  • Sales Rank: #2719104 in Books
  • Published on: 2000-01-01
  • Original language: Chinese
  • Dimensions: 14.96" h x .31" w x 9.84" l, .87 pounds
  • Binding: Wall Chart
  • 42 pages

Most helpful customer reviews

38 of 38 people found the following review helpful.
Meridian Points of Acupuncture
By S. Shueh
If you are looking for a detailed description of acu points and are trained in the US perhaps this is not for you. These are the most affordable posters that one can buy. For others one expects to pay >$60. It illustrates all 14 meridians, and extra points(EX). It nicely lists the names in PinYin with tones so the LACs can pronounce them properly. It also has the Traditional Chinese names. The Int'l Standard Org(ISO) designations (LU,ST,GB etc.) are not printed on the charts. Rather, they are included in the 44 page phamphlet. All in all, this is an excellent pictorial representations of Acupuncture Meridian points available. They can be used as posters or framed in the office as conversational center piece. This is highly recommended for those interested in pain control, acupressure, and acupuncture.

4 of 4 people found the following review helpful.
Disappointed
By Inquisitiveshopper
The charts were advertised in English but they are in Chinese. Impossible to read. Of no use at all.

1 of 1 people found the following review helpful.
Forgot to mention not in English?
By Murat Bayramkul
I was looking for one with translations into english. Found one that did translate.Problelm is its the only one! Sorry didn't work out!

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Kamis, 16 Juni 2011

[C267.Ebook] Download Ebook The Trusted Advisor, by David H. Maister, Charles H. Green, Robert M. Galford

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The Trusted Advisor, by David H. Maister, Charles H. Green, Robert M. Galford

Bestselling author David Maister teams up with Charles H. Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.

  • Sales Rank: #6320 in Books
  • Color: Yellow
  • Brand: Brand: Free Press
  • Published on: 2001-10-09
  • Released on: 2001-10-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.44" h x .60" w x 5.50" l, .53 pounds
  • Binding: Paperback
  • 240 pages
Features
  • Great product!

Amazon.com Review
David Maister, Charles Green, and Robert Galford--consultants on professional-service management and customer-relation issues--believe nobody can become successful as a business guru until they first gain the confidence of their clients. In The Trusted Advisor, the authors effectively build their case through anecdote and illustration, then relay a solid series of relevant suggestions applicable to both would-be consultants and those already active in the field. Among their most potent suggestions is a practical, five-step development process that encourages outsiders to engage clients by focusing attention on the issues and individuals at hand; listening both to what they say and what they leave unsaid; framing the immediate problem from their perspective; envisioning with them how a solution might appear; and committing jointly to the actions and resources that will bring it about. Also particularly useful is the examination of trust-building during four phases of a client-advisor alliance: at the time the relationship is consummated; during the assignment; after the assignment; and when "cross-selling," or establishing affiliations with the customer's associates. Boosting its utility, the book is filled with concise, easily adopted tips like "return phone calls unbelievably fast" and "always tell the truth and not what the client wants to hear." --Howard Rothman

Review
Carl Stern CEO, Boston Consulting Group An invaluable road map to all those who seek to develop truly special relationships with their clients.

Tom Peters author of The Professional Service 50 This is a brilliant -- and practical -- book. In our "world gone mad," trust is, paradoxically, more important than ever.

William F. Stasior senior chairman and former CEO, Booz-Allen & Hamilton This book is engaging, enjoyable, and absolutely on target. It is packed with truth. The Trusted Advisor will guide success not just in the advisory professions but in leadership and life as well.

Professor Charles Fombrun Leonard N. Stern School of Business, New York University The Trusted Advisor gets to the heart and soul of the advice business. This path-breaking book is a must-read.

About the Author
David H. Maister, one of the world's leading authorities on the management of professional service firms, is the author of several successful books, including Managing the Professional Service Firm, True Professionalism, and Practice What You Preach, and coauthor of The Trusted Advisor.

Charles H. Green is an executive educator and business strategy consultant to the professional services industry. Charlie has taught in executive education programs for the Kellogg Graduate School of Management at Northwestern University, and for Columbia University Graduate School of Business, as well as independently through his firm, Trusted Advisor Associates. His current work centers on the nature of trust-based relationships within organizations, and on the management of professional service firms. Green is a graduate of Columbia and  Harvard Business School. He spent the first twenty years of his career with The MAC Group and its successor, Gemini Consulting, where his roles included strategy consulting (in Europe and the United States), VP Strategic Planning, and a variety of other firm leadership roles. He is the author of numerous papers, with articles published in the Harvard Business Review and Management Horizons. He is president of Trusted Advisor Associates, which he founded with Rob Galford. He resides in Morristown, New Jersey.

Robert M. Galford is currently a Managing Partner of the Center for Executive Development in Cambridge, Massachusetts, and was formerly the executive vice president and chief people officer of Digitas, Inc., a leading Internet professional services firm with over 1,400 employees. He taught for many years on executive programs at the Columbia Graduate School of Business and the Kellogg Graduate School of Management at Northwestern University, in addition to consulting to professional services firms, technology companies, and financial institutions. Rob has lived and worked in both Western Europe and North America as a vice president of The MAC Group and its successor firm, Gemini Consulting. He has practiced law with the international firm of Curtis, Mallet-Prevost, Colt & Mosle in New York and Washington, and has also worked in investment management for Citicorp. Rob's writing and commentaries on management have been published in the Boston Globe and he is a three-time contributor to the Harvard Business Review. He currently sits on the boards of directors of Forrester Research, Inc., and Access Data Corporation. He also hosts the business video Talk About Change! with the popular cartoon character Dilbert.
 

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88 of 94 people found the following review helpful.
The Cornerstone of All Relationships
By Robert Morris
According to the authors, "The theme of this book is that the key to professional success is not just technical mastery of one's discipline (which is, of course, essential), but also the quality to work with clients in such a way as to earn their trust and gain their confidence." The authors provide "a new understanding of the importance and potential of trust relationships with clients, and show how trust can be employed to achieve a wide range of rewards. We examine trust as a process, which has beginnings and endings, which can be derailed and encouraged, and which take place across time and experience. We analyze the key components of trust and the process which trust involves in a relationship." To give you at least some idea of what this book addresses, here are the questions answered in Part One ("Perspectives on Trust"):
What would be the benefits if your clients trusted you more?
What do great trusted advisors all seem to do?
What are the dynamics of trusting and being trusted?
How do you ensure that your advice is listened to?
What are the principles of building strong relationships?
What attitudes must you have to be effective?
Do you really have to care for those you advise?
In the final chapter, the authors include "The Quick-Impact List to Gain Trust" and then an Appendix in which they duplicate all of the checklists previously provided. I rate this book so highly for twqo reasons: First, because the content is rock-solid, anchored in a wealth of real-world experiences which the authors generously share; also because they explain HOW to gain and then sustain the trust of everyone with whom you do business. This book will be especially valuable to small-to-midsize companies whose success or failure is primarily (if not entirely) dependent upon client relationships based on trust. Buyers have lots of choices. It is not enough for them to trust what you sell. Others may well offer the same product or service. They must also trust you, the seller. And here's the key point: It is imperative that customer trust your advice as they consider a purchase from you but, ultimately, your customers must have so much confidence in you that they will also seek your advice on other matters which have nothing to do with what you sell. So-called "customer satisfactioon" is achieved on a per-transaction basis. As Jeffrey Gitomer correctly asserts, your objective should be "customer loyalty." The authors of this book explain HOW to achieve it and then HOW to sustain it.

41 of 46 people found the following review helpful.
Valuable and helpful!
By A Customer
This is a book filled with helpful checklists, valauble to anyone in the consulting field. In an eminently readable style, the authors show us not just the requirements to be a trusted advisor but also how to be a better consultant and how to improve our interpersonal skills. We read different phrases (that, I assume at least one of the authors use) that show us how to raise contentious issues in a non-threatening way (eg, "Let me play the devil's advocate and try to convince you .." and "This will feel risky to you but ..") It's the type of book we need to dip into on a regular basis to remind ourselves of those "little things" that make a big difference when dealing with clients. An easy but most valuable read.

40 of 48 people found the following review helpful.
Maister is the Master
By Andrew Silberman
My introduction to David Maister came from the former managing director of Burson-Marteller's Tokyo office, who recommended True Professionalism. That book became one of the "required readings" for my training company's staff. Since True Professionalism, I've read Managing the Professional Service Firm and found it heavy, over-detail-oriented and difficult to apply. Now comes The Trusted Advisor (with other authors) and I can say without a doubt this best book on trust development I've read--putting real meat in those abstract concepts like "credibility." His chapter where he introduces the equation where Trust = Credibility + Reliability + Intimacy, all divided by Self-orientation, would be worth the price of the book. No, there probably is nothing new under the sun, but Maister in this book (and in Practice What You Preach, another gem) provides the keys to create better results for clients, and shows us how to turn those keys to start the engine. If there were 10 stars to give, I'd rate this a 10.

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Minggu, 12 Juni 2011

[T755.Ebook] Download Ebook Asia's Legendary Hotels: The Romance of Travel, by William Warren

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Asia's Legendary Hotels: The Romance of Travel, by William Warren

Asia's Legendary Hotels: The Romance of Travel, by William Warren



Asia's Legendary Hotels: The Romance of Travel, by William Warren

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Asia's Legendary Hotels: The Romance of Travel, by William Warren

Featuring over 370 artful photographs and insightful commentary, this book is an exploration of the most magnificent and opulent hotels across the Asia-Pacific region.

Asia, and its many splendid countries such as Malaysia, Thailand, Cambodia and Sri Lanka, prides itself on being a destination. It has a rich history, and a part of that history is the magnificent travel accommodations that sprang up to cater to the western traveler.

Presented with more spectacular photos and rare archival images, Asia's Legendary Hotels features some of Asia's most significant luxury hotels, locals renowned for their monumental history and superb levels of service and luxury. No literary hotel nor colonial hotel is left out of the mix, from the Raffles Hotel in Singapore to the Ananda in the Himalayas. This book captures the romance of travel from days gone by, when the journey itself was as much of an adventure as the destination.

Featured Asian hotels include:

  • The Peninsula Hotel, Hong Kong
  • The Taj Maal Palace and Tower, India
  • Dwarika's Hotel, Nepal
  • Grand Hotel, Sri Lanka
  • The Strand, Myanmar
  • The Oriental, Bangkok, Thailand
  • Raffles Hotel Le Royal, Cambodia
  • Hotel Majestic, Vietnam
  • Eastern and Oriental Hotel, Malaysia
  • The Fullerton Hotel, Singapore
  • And many more…

  • Sales Rank: #1965527 in eBooks
  • Published on: 2012-06-04
  • Released on: 2012-06-04
  • Format: Kindle eBook

Review
"Asia's Legendary Hotels could be summed up as "Exquisite Western hotels in Exotic Places." It's aimed at those who have the money to travel luxuriously and at those with a taste for romance and history." —McClatchy News Service

About the Author
William Warren, American by birth, has lived in Thailand since 1960 and has traveled extensively throughout Asia over the years. He is the author of more than 50 books on architecture, tropical gardens and history, among them Jim Thompson: The Unsolved Mystery, a biography of the man who made Thai silk famous; The House on the Klong, Heritage Homes of Thailand, Thai Style, The Tropical Garden, Balinese Gardens, Singapore: City of Gardens and Phuket: Pearl of the Orient.

Photographer
Renowned Australian travel photographer Jill Gocher has worked in Asia for many years and her photographs have been published in books and magazines in many countries around the world. On her travels around this fascinating continent, she has sought the unusual, the quirky and the heartwarming, not to mention the beautiful. Now she has turned her eye to Asia's most beautiful and magnificent hotels.

Most helpful customer reviews

3 of 3 people found the following review helpful.
An exquisite encyclopaedia of the world's stunning colonial hotels.
By Kai Hachiya
Having been interested in tracking down the remaining stamp of the Western colonialism on present-day Asia for close to a decade, I ordered this book immediately after I came across it in a magazine.

The accomodation, the theme of this book, is absolutely one of the few ways left for those who are interested to savour the good old and short-lasting colonial era on their own today.

Unlike South Korea which has struggled, since its depature from the Japanese rule, to stamp out the Japanese influence both materially and mentally, most of the Asian countries have retained the Western colonial stamp and have learned to utilise it as one feature of tourism.

This book covers most of the internationally- famed hotels in both South and South-East Asia dating back to the colonial era.

Every page is beautifully coloured looking like they have been freshly and directly from the authors' camera.

Each hotel's visual introduction is accompanied by a detailed commentary on the history of the hotels.

Hotels featured here range from Peninsula in Hong Kong, the Strand in Burma to top-tier hotels in both Vietnam and Cambodia.

My conclusion is this is not merely a picture guide of old hotels but a highly detailed, academic and entertaining encyclopaedia of colonial hotels with a cornucopia of tips on travelling.

I highly recommend this book for the above reasons, but not 5-star evaluation due to the book's rather bulky size and heavy weight(If the book were much more compact it would be a perfect addtion to your list of things to take with you on your trip.

3 of 4 people found the following review helpful.
A fine coffee table addition for any who enjoy travel
By Midwest Book Review
Any art library strong in commercial architecture and design needs ASIA'S LEGENDARY HOTELS, a focus on the histories and presentations of some of Asia's most famous hotels, from Raffles in Singapore to the Ananda in the Himalayas. From the building of the structures to the famous people who occupied the buildings over the decades, ASIA'S LEGENDARY HOTELS also makes a fine coffee table addition for any who enjoy travel, and may even be considered for public libraries strong in travel pieces mixed with visual displays of structures.

1 of 1 people found the following review helpful.
Stunning
By L. Young
Absolutely stunning book on the top historical luxury hotels of Asia. The photographs are magnificent, and the text gives the historical background of the various hotels. A perfect gift for armchair travelers or travel lovers.

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Sabtu, 11 Juni 2011

[H153.Ebook] Ebook Download Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith

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Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: * Why focus groups, value-price positioning, discount pricing, and being the best usually fail * The critical emotion that most influences your prospects-and how to deal with it * The vital role of vividness, focus, "anchors," and stereotypes * The importance of Halo, Cocktail Party, and Lake Wobegon Effects * Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn * Dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention ...and much more. Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples-from Federal Express, Citicorp, and a growing Greek travel agency...to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons. The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written.

  • Sales Rank: #107624 in Books
  • Brand: Business Plus
  • Published on: 1997-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.88" h x .92" w x 5.25" l, .72 pounds
  • Binding: Hardcover
  • 272 pages
Features
  • Great product!

Amazon.com Review
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

From Library Journal
"Don't sell the steak. Sell the sizzle." In today's service business, author Beckwith suggests this old marketing adage is likely to guarantee failure. In this timely addition to the management genre, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. The focus here is on the core of service marketing: improving the service, which no amount of clever marketing can make up for if not accomplished. Other key concepts emphasize listening to the customer, selling the long-term relationship, identifying what a business is really selling, recognizing clues about a business that may be conveyed to customers, focusing on the single most important message about the business, and other practical strategies relevant to any service business. Actor Jeffrey Jones's narration professionally conveys these excellent ideas appropriate for public libraries.?Dale Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc.

From Booklist
Advertising professional Beckwith startles and disarms all potential doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans will be working in a service business. Chapters here are remarkably short; they are intended to convey one point (summarized in one sentence in boldface italics) and are blessedly free of jargon. Hints and tips cover the conventional four Ps of marketing--product, promotion, place, and price--in an irreverent and iconoclastic manner; nothing is sacrosanct. Stories from every corner of life illustrate and drive home messages. In a quandary about pricing? Read the Picasso story to remember, "Don't charge by the hour; charge by the years." About the value of research? Forget questionnaires and focus groups; instead, ask individuals what improvements are needed--not the dreaded "What don't you like?" A very human, much-needed book to savor and be refreshed by. Barbara Jacobs

Most helpful customer reviews

63 of 67 people found the following review helpful.
Digestible Insights
By Michael L. Perla
As others have written, this book is not about creating a complex marketing design or plan. What it does offer is quick, a page or so, USA today-like snippets of insightful observations about marketing in general, and service marketing in particular.
As the title indicates, selling and/or marketing an intangible service is a different process than tangible product marketing. As the author writes, most people cannot evaluate the skills of an accountant, or lawyer, or any number of professional services. We often look for tangible proxies that indicate the professional's level of expertise and success (e.g., fancy offices, degrees on the wall, presentation, etc.).
If you read this book in its entirety in one session, you are bound to remember nothing in the sea of facts and tidbits (click on the table of contents link to get a feel for the topic areas). I've found the best way to read the book is to ponder on a few points every night and/or week, while attempting to apply them to a salient situation in your life. Overall, this book has some interesting and useful insights, and is a good read when you have a few minutes to spare.

1 of 1 people found the following review helpful.
THE Marketing Book
By O. Halabieh
As Harvey Mackay notes on the cover "The one book on marketing I'd have if I could have just one. A CLASSIC." This books changes the way we think about marketing: "It begins with an understanding of the distinctive characteristics of services - their invisibility and intangibility - and of the unique nature of service prospects and users - their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives and needs". Harry then goes on to discuss a number of fundamental topics: surveying and research, planning, positioning and focus, pricing, branding, communicating and selling, nurturing and keeping clients etc.

Below are some excerpts that I found particularly insightful:

a) "Your opportunities for growth often lie outside the confines of your current industry description." - This can be reworded to apply to one's personal career

b) "In most professional services, you are not selling expertise - because your expertise is assumed, and because your prospect cannot intelligently evaluate your expertise anyway. Instead, you are selling a relationship. And in most cases, that is where you need the most work."

c) "First, accept the limitations of planning...Second, don't value planning for its result: the plan...Third, don't plan your future. Plan your people."

d) "Positioning (Al Ries and Jack Trout) says: 1) You must position yourself in your prospect's mind. 2) Your position should be singular: one simple message. 3) Your position must set you apart from your competitors. 4) You must sacrifice. You cannot be all things to all people; you must focus on one thing."

e) "To succeed spectacularly in a service business, you must get all your ducks in a row. Marketing is just one duck. But it is one very big duck."

f) "...And for marketing purposes - for the purpose of attracting and keeping business - a service is only what prospects and clients perceive it to be. So "get better reality": Improve your service quality. But never forget that the prospect and client must perceive that quality."

g) "Services are human. Their successes depend on the relationships of people...But you can spot some patterns in people. The more you can see the patterns and understand people, the more you will succeed - and this book as written with the hope that it will help you do just that."

h) "Nothing beats experience, of course, but reading books about others' experiences comes in a competent second. The risk in learning only from personal experience is that too often, we draw conclusions from too little data - we learn too much from too little. We also tend to credit our company's successes to everything that went into them...And so we keep repeating things that hurt our business."

One of the best features of the book is the way its written and structured. Each area is covered through small stories featuring numerous real-life examples. This makes the book very practical and enjoyable to read. All in all, a great book on Marketing and one that is recommended for anyone. We are all in some aspect a marketer of services.

As a final remark, you can follow the author Harry Beckwith's latest thoughts here: [...]

4 of 4 people found the following review helpful.
Worth the price for 1.5 pages rated below
By S. Hall
It's a good read, but there is a page and half that has had a major impact, showing me where I have a huge blindspot in business and how I stop my own progress. This page and a half is possibly the most important material I've read in a book in several years (for me it applies directly).

The author talks about the Fallacy of Planning in a business setting. He ranks plans in this order:

1. Very Good
2. Good
3. Best
4. Fair
5. Poor

Why is Good ahead of Best? Simple, to arrive at Best takes orders of magnitude more planning than Good. Also, who defines Best? How much time is spent creating the Best plan? Will Best stand the test of time? Can everyone agree on Best? Would Good work just as well as Best in the real world? Is Best satisfying the client's need better than a Good plan?

Choosing the "Best" plan leads to Paralysis by Analysis. Good plans allow for quick action and constant improvement. The most successful people in the world have acted on Good plans that they have refined over time. An actionable plan is more successful than a plan that never leaves the drawing board!

Personally, I've fallen into the Best trap many times. There is no such thing as a "Best" plan. Going forward the "Best" plan will be the "Good" plan that I can put into action and refine over time!

A lightbulb went off in my head when I got this concept. Thank you Harry for this valuable lesson.

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