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The latest volume in the series: Understanding Marketing

Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?

This volume provides the concepts and examples you need. You'll learn how to:

-Define a target market

-Identify and understand your toughest competitors

-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)

-Test new product or service ideas with customers

-Get the most from relationship marketing

• Sales Rank: #271964 in Books
• Brand: Harvard Business School Press (COR)
• Published on: 2010-01-01
• Original language: English
• Number of items: 1
• Dimensions: .51" h x 5.10" w x 7.06" l, 1.12 pounds
• Binding: Paperback
• 96 pages

About the Author
Philip Kotler is a world renowned expert on strategic marketing. As the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, Philip's research spans a broad number of areas including consumer marketing, business marketing, services marketing and e-marketing. He has authored over 45 books and has been a consultant to IBM, Bank of America, Merck, General Electric, Honeywell and many other companies. He also has received over 12 honorary degrees from around the world. Bruce Wrenn the William E. Colson Professor of Marketing at Andrews University, has served as a consultant to organizations in high tech, packaged food, fine dining, health care, pharmaceutical and bio-tech industries, as well as not-for-profit organizations. He has authored more than a dozen books in marketing management and planning, marketing research, church marketing and consumer behavior. He has served as a Harvard ManageMentor since 2002.

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A cutting-edge look at the endowment model of investing

Many larger endowments and foundations have adopted a broadly diversified asset allocation strategy with only a small amount of traditional U.S. equities and bonds. This technique, known as the "endowment model of investing," has demonstrated consistent long-term performance and attracted the attention of numerous institutional and individual investors.

With The Endowment Model of Investing Leibowitz, Bova, and Hammond take a closer look at the endowment model with customary research sophistication and attention to detail. Throughout the book, they examine how the model provides truly outstanding real returns, while keeping a close eye on the risks associated with this method of investing. Along the way, the authors offer practical advice on incorporating the endowment model into your own investment endeavors and reveal what it takes to make this method work in the real world.

• Details the growing debate about the endowment model of investing and discusses how to use it successfully
• Written by an authority on endowment investing and non-traditional asset allocation strategies
• Offers expert insights on understanding risk and return in non traditional asset allocation

If you want to gain a better grasp of one of the most successful forms of investing, then The Endowment Model of Investing is a book you need to read.

• Sales Rank: #1383922 in Books
• Published on: 2010-04-05
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.12" w x 6.30" l, 1.20 pounds
• Binding: Hardcover
• 334 pages

From the Inside Flap
"Any fund sponsor or portfolio manager considering alternative assets should read this book to gain critical insights into the risks and potential rewards." Bruce I. Jacobs, PhD, Principal, Jacobs Levy Equity Management

The modern "endowment model" with its diversification into multiple asset classes will continue to be an attractive option for investors who have a truly long-term time horizon and are able to ride out bouts of significant short-term volatility. But at the same time, investors should be cautious about accepting the endowment model's past periods of higher returns as a simplistic template for the future.

Nobody understands this better than authors Martin Leibowitz, Anthony Bova, and P. Brett Hammond—leading authorities on asset allocation and institutional portfolio strategies. Now, in The Endowment Model of Investing, they share their extensive experience with you and reveal what it takes to make this approach work in today's dynamic financial markets.

Filled with in-depth insights and expert advice, this resource clearly focuses on the endowment allocation model and will help investors understand the value in its diversification, examine its theoretical underpinnings and its empirical behavior, and reassess where and when it should be used given its benefits and limitations. By adopting a new approach to the risk and return characteristics of individual asset classes—both standard and non-standard—and then exploring how such a reformulation affects their role within a total portfolio, The Endowment Model of Investing provides a better approach to evaluating diversified portfolios and reaping their full potential benefits.

This informative guide is divided into four comprehensive parts:

• Part I: Alpha/Beta Building Blocks of Portfolio Management: demonstrates that asset classes and portfolios can be decomposed into equity-beta and beyond-beta components

• Part II: Beta-Based Asset Allocation: builds upon the total beta framework to develop analytical tools that provide a deeper understanding of the risk-return dimensions of institutional portfolios

• Part III: Theoretical and Empirical Stress Betas: examines both theoretical and actual portfolio behavior in selected regimes, with special attention paid to periods of significant market declines

• Part IV: Asset Allocation and Return Thresholds: develops implications for the future of the endowment model

The modern endowment model is not a magic potion that will smooth returns and lower short-term volatility, but rather a strategy for accumulating incremental returns and achieving more divergent outcomes over the long term—which in itself is one of the most powerful defenses against portfolio risk. For an in-depth understanding of how endowment-like diversification can improve the investment process, The Endowment Model of Investing is the book to read.

From the Back Cover
Praise for The Endowment Model of Investing

"This is a terrific book–required reading for any CIO responsible for the management of long-term investment portfolios."
—Lyn Hutton, Chief Investment Officer, Commonfund

"In my judgment—a must-read for every chief investment officer or strategist."
—Allan S. Bufferd, Treasurer Emeritus, MIT

"Shed(s) . . . light on . . . [endowment] portfolios during the financial crisis, and why their pain was predictable,inevitable, and . . . necessary for long-term success."
—Andrew K. Golden, President, Princeton University Investment Company

"This is a must-read for every institutional investor concerned with portfolio risk management. Full of important insights and robust analyses."
—Ian Kennedy, former global director of research, Cambridge Associates

"An elegant, rigorous, and articulate examination of . . . the endowment model . . . and why skillful implementation is always crucial."
—Charles D. Ellis, author, Winning the Loser's Game

"Is the endowment model broken? The answer, as provided . . . [in this] . . . appealing mix of analysis and common sense . . . is 'No'."
—Jack R. Meyer, Managing Partner and CEO, Convexity Capital

"A penetrating analysis of the trend towards allocating into multiple asset classes that shows when such diversification helps to control fund-level risk—and when it does not!"
—Jim Simons, Chairman, Renaissance Technologies LLC

"All-in-all . . . a balanced and exceptionally thoughtful study . . . that is sorely needed . . . a lot of great insight into basic finance and investing. Heartily recommended."
—Clifford Asness, Chairman, AQR Investments

"A valuable new approach that probes more deeply into the various forms of diversification."
—Frank J. Fabozzi, Professor in the Practice of Finance, Yale School of Management, and Editor, Journal of Portfolio Management

"A major advance in . . . investing for endowments . . . provides a way to incorporate . . . 'alphas' into a risk/return framework . . . I think the book is great."
—David Booth, CEO, Dimensional Fund Advisors

"Many institutional funds may find this framework insightful for asset allocation and risk management purposes."
—Roger Clarke, Chairman, Analytic Investors, Inc.

"A compendium of insightful and actionable principles for the endowment space. . . an important . . . framework for success for many institutional portfolios."
—H. Gifford Fong, President, Gifford Fong Associates

"A must-read for assessing . . . the future of this trusted model. This very readable book calls for maintaining the endowment model but adjusting our time horizons."
—Edgar Sullivan, Managing Director, Promark Global Advisors (formerly General Motors Asset Management)

About the Author
Martin L. Leibowitz is Managing Director in the U.S. Research Department at Morgan Stanley. Prior to working at Morgan Stanley, he was vice chairman and chief investment officer of TIAA-CREF. Leibowitz is a leading authority in the fields of security analysis and portfolio allocation. He is the author of four books, including Franchise Value, and 138 articles, eight of which have won the prestigious Graham and Dodd Award for excellence in financial writing.

Anthony Bova is a Vice President in the Morgan Stanley Research Department, focusing on institutional portfolio strategy. He recently won the ninth annual Bernstein Fabozzi/Jacobs Levy Award for coauthoring the article "Gathering Implicit Alphas in a Beta World," which ran in the Spring 2007 issue of the Journal of Portfolio Management.

P. Brett Hammond is a Managing Director and Chief Investment Strategist for TIAA-CREF Asset Management. His group is responsible for asset allocation modeling, institutional advising, economic and market commentary, and investment product and portfolio research. Within TIAA-CREF, Hammond has also published extensively on pension issues, developed new approaches to performance attribution, and played a key role in the creation of the company's life-cycle inflation-linked bond funds.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Some Knowledge of Econometrics Is Required
By Dr. Joseph S. Maresca
The Endowment Model of Investing by Martin L.
Leibowitz, Anthony Bova and P. Brett Hammond is an
important work in finance. The main theme of the
book is that the U.S. equities of stocks or bonds
are the primary risk factors in most institutional portfolios.

The U.S. institutional funds share common
characteristics. For instance, the total portfolio volatility may be with the equities in stocks or
bonds. In addition, the total projected volatilities
are about 10% under normal market conditions. Despite
the uncertainties,diversification remains one of the
most powerful tools to reduce risk and enhance returns
in the arsenal of tools available
to the investor.

The authors explain how college and university
endowment funds have increased their investment allocations from 3% to over 25% or more in
non-traditional assets like real estate, hedge funds, private equity, natural resources and venture capital.
At the same time, asset allocations decreased in such areas as fixed income,cash or cash equivalents. And so, U.S. equities continue to be the dominant risk factor for most institutional portfolios as demonstrated by the 2008 market crash.

The book explains that volatility in the markets
is not dispositive. The more worrisome prospect
is market deterioration so severe that it undermines
an institution's investment philosophy and forces
a fundamental reconsideration of basic assumptions underlying the investment portfolios. Vulnerable
assets include international equity investments and emerging market equity during short term periods of
stress in the markets which may translate to downside
risk.

The authors have utilized the term dragon risk to
denote unchartered territories where dragons might
dwell. Examples are the potential perils of new
investment vehicles like exotic derivatives and the
wider range of performance outcomes for less efficient assets which depend more on having a top manager for
the investment.

The Endowment Model of Investing by Martin L.
Leibowitz, Anthony Bova and P. Brett Hammond is
an important book on investments which describes
both traditional and non-traditional investments,
as well as, the inherent downside risks. This is
an important investment resource for anyone owning or managing a portfolio of any size or complexity.

Credits: First Published on Blogcritics

0 of 0 people found the following review helpful.
Very technical
By Stian Andersen
Quite a theoretical and technical read.

Worth looking at but I would argue it struggled to keep my interest throughout. Adding summaries might have helped.

Technical folks would perhaps enjoy it. Mathematicians etc.

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• Sales Rank: #3742688 in Books
• Published on: 2011-07-20
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .50" w x 5.25" l, .52 pounds
• Binding: Paperback
• 220 pages

About the Author
Liam Scanlan started his career as a software engineer working for Siemens. A decade or so later, he found himself in Microsoft and from there, started several new businesses -- including Bocada -- and has spent nearly two decades delivering web solutions in his own businesses and for clients of his latest company, Siteleads.net. He is the author of four other business books and has several more in the works. Contact him anytime at www.sboseries.com (Small Business Owner Series).

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3 of 3 people found the following review helpful.
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By Amazon Customer
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Learning the fundamentals of chemistry can be a difficult task to undertake for health professionals. For over 35 years, Foundations Chemistry has helped them master the chemistry skills they need to succeed. It provides them with clear and logical explanations of chemical concepts and problem solving. They’ll learn how to apply concepts with the help of worked out examples. In addition, Chemistry in Action features and conceptual questions checks brings together the understanding of chemistry and relates chemistry to things health professionals experience on a regular basis. The seamless integration of Foundations Chemistry, 14th Edition with WileyPLUS, a research-based, online environment for effective teaching and learning, that helps track individual student proficiency so that students excel in chemistry.

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• Sales Rank: #42339 in Books
• Published on: 2012-12-26
• Original language: English
• Number of items: 1
• Dimensions: 11.12" h x 1.37" w x 8.76" l, 3.05 pounds
• Binding: Hardcover
• 600 pages

From the Back Cover

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Most helpful customer reviews

3 of 3 people found the following review helpful.
I don't like it. I have to do homework with no ...
By miss.lori
I'm taking a chemistry class right now and using this book. I don't like it. I have to do homework with no help because the book only gives samples of some types of things that I've got to calculate, but the homework has a lot of types. I also wish it had the answers to more problems - it has some answers, but not a lot. Still, many of the concepts are explained quite well. I do wish we were using a better book, though. I'm a beginning chemistry student and need help!

3 of 3 people found the following review helpful.
Good book, and better if you buy it with ...
By Blanca Valencia
Good book, and better if you buy it with his solution manual book. In the solution manual book you have every problem perfectly explained in a very detail way to help you to understand the book exercises.

4 of 5 people found the following review helpful.
Great book - but NO WileyPlus Access Code
By DG
The book arrived very quickly, as described. Even if the book was "new" - it didn't have any protective covering over it and the corners were damaged during delivery. You would expect a book of this price to be in original packaging, undamaged.

The biggest issue with this book is that it does not come with WileyPlus access. WileyPlus access costs a lot so make sure that you confirm whether or not you need it for your course. I admit this was negligence on my part.

I ended up having to buy the access code separately - and for my course no physical hardcopy is required as all the reading material could be seen via WileyPlus.

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"Super-cute Crochet" shows you how to make 35 gorgeous crochet creatures. The patterns are really easy, so you can make as many as you like, and the creatures wil grow quickly on your crochet hook! When you've crocheted the bodies, enjoy adding clothes and accessories to make each little cutie a real character. With 35 patterns to choose from, there is sure to be an animal there you'll love--whether it's Robin Redbreast, Eleanor Elephant, Daisy Cow, Boris Bear, or Cluck Berry, the chick. There's also a techniques section at the back of the book to show you all the simple crochet stitches you'll need. With clear instructions and beautiful photographs of every creature, you'll soon be inspired to begin your own amigurumi family. *Learn the Japanese art of amigurumi or how to crochet cute small animals. *There are 35 crochet creatures to get hooked on. *Make a bird, bear, chick, bee, elephant, baby goose, giraffe, mouse, panda, parrot, crocodile, reindeer, and many more.

• Sales Rank: #1106645 in Books
• Published on: 2009-02-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 8.75" w x .25" l,
• Binding: Paperback
• 112 pages

About the Author
Nicki Trench is the founder of Laughing Hens, an online business selling yarns and fabrics. She is an expert on domestic hand crafts and author of several books on the subject including "The Cool Girl's Guide to Knitting", "The Cool Girl's Guide to Crochet", "The Complete Guide to Knitting & Crochet", and "How to Sew."

Most helpful customer reviews

8 of 8 people found the following review helpful.
Waste of time and money - worst instructions ever
By Rachael M. Storey
The animals are cute, but really nothing all that special... you can find comparable patterns for free by searching around on the web.

However, I was working on a doll for a friend, and wanted to give it a shirt. The little boy pattern has a shirt. Perfect, right?

Wrong.

These are the worst instructions I have ever tried to follow. I am an experienced (15+ years) crocheter, and have been making amigurumis for the last 4 years, but I was completely unable to replicate her results. When I got to the shoulder, I was lost: do I make it in turned rows? In the round? If in rows, where does it connect back to the main part of the shirt? Then how many stitches do I go over for the next shoulder? I tried 8 different ways of doing this, and still could not make sense of it.

Also, I had to dig through the glossary at the back of the book to figure out that the author assumes you will make a turning stitch for each row, when not working in the round. Maybe that's the standard, but I am used to patterns always including the turning stitch, especially when working on amigurumis, which can have very exacting construction due to the small size.

Maybe if the author had spent less time on cute little back stories for each doll in the book and more time on quality instructions, this book could have value. Or perhaps she could have included some work-in-progress photos, or even just a crochet diagram (I don't much like working from these, but they're better than nonsensical instructions).

The nail in the coffin was when I actually sought out the author's blog and sent her an email, hoping for some help. I asked, as nicely as possible, for some clarifications on the instructions, some pictures that would explain how to do it, anything at all. I was not vague -- I specifically said I was having trouble with the shoulder on the little boy's shirt. But I never heard one word in reply. So the instructions suck, and the author is not at all interested in helping her customers.

9 of 9 people found the following review helpful.
Super Cute Crochet Toys
By Marixstitch
Super-Cute Crochet: Over 35 Adorable Animals and Friends to Make is a fun book if you love to crochet Amigurumi toys! I found this book to be full of lovely patterns and pictures -- all easy to do! Since I create toys and dolls for my grandchildren and hope to donate more handmade toys to a hospital nearby, the more patterns that I can get, the better! I, personally, love the book! If you are only looking for ONE extremely easy and inexpensive book -- I recommend buying Easy Crochet Critters (Leisure Arts #75266) by Lion Brand Yarn; however, if you are looking forward to making a large amount of toys -- BUY THIS BOOK!

7 of 7 people found the following review helpful.
OF COURSE they are SMALL!!
By P. Madeo
Since I AM purchasing this book which isn't here yet, this is more of a review criticism of the negative comment that the animals are "tiny"
This book is for crocheting AMIGURIMIs Which by Defination means "SMALL, Cute". Naturally they are ting abd neabt for collectors and or children's poket animals.
IF youi want BIGGER toys all you have to do is change the yarn and hook size upward!

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• Published on: 1900
• Binding: Paperback

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Roland Smith makes his Scholastic debut with a middle-grade adventure novel about the search for a mysterious creature--the giant squid--in this sequel to CRYPTID HUNTERS.

Marty and Grace O'Hara's globe-trotting parents disappeared while on assignment for a nature magazine, and now they're living with their Uncle Wolfe, a scientist fascinated by cryptids--creatures that appear in myths but haven't been proven to exist, such as the Loch Ness Monster. Wolfe is planning an expedition to New Zealand to track a giant squid, and he's rented a huge (and possibly haunted) freighter for the trip. But someone on board is determined to sabotage their mission--and if Marty and Grace keeping poking their noses into things, they might end up the saboteur's next victims!

• Sales Rank: #99377 in eBooks
• Published on: 2013-07-30
• Released on: 2013-07-30
• Format: Kindle eBook

From School Library Journal
Grade 5–8—Since the disappearance of Marty's parents, he and his cousin Grace have lived with her father, the renowned cryptozoologist Travis Wolfe. This sequel to Cryptid Hunters (Hyperion, 2005) begins with Wolfe mounting an expedition in search of a mythological giant squid. Marty, his friend Luther, and Grace join the crew aboard the Coelacanth, a refitted freighter. Unknown to Wolfe, however, his archenemy Noah Blackwood is in hot pursuit, determined to steal the gigantic creature and destroy Wolfe and his reputation. Add hatching dinosaur eggs, a manic chimpanzee, cool gadgets, a nifty undersea nuclear submarine, ruthless villains, murder, and sabotage to the mix and you've got a high-octane page-turner that will reel readers in and keep them riveted. Several unanswered questions suggest another sequel may be in the works, which will make Smith's fans very happy.—Jane Henriksen Baird, Anchorage Public Library, AK
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
Praise for Tentacles

"A high-octane page-turner that will reel readers in and keep them riveted." - School Library Journal

"Smith's fast-paced story will capture the imagination of any action-loving reader." - BookPage

About the Author
Roland Smith first worked with animals at the Portland Zoo, and he has been involved in animal rescues and conservation work around the world for more than twenty years. He is the author of numerous books for young readers, including JACK'S RUN, ZACH'S LIE, CRYPTID HUNTERS, PEAK, TENTACLES, and the Storm Runners series. He is also the co-author of numerous picture books with his wife, Marie. Roland lives with Marie on a farm south of Portland, Oregon. You can find him online at www.rolandsmith.com.

Most helpful customer reviews

16 of 17 people found the following review helpful.
Outstanding Sequel To Cryptid Hunters!
By Librarian
Tentacles, the sequel to Cryptid Hunters, is the book I always wished I had to read as a child. Adventure, suspense, good verses evil, sibling rivalry, lots of fun James Bond- like gadgets and cryptids, (animals that are thought to exist, but have not yet been proven to exist) all jam packed into a fast paced thriller. Mr. Smith continues to spark young audiences with an exciting race against the evil Noah Blackwood to catch a giant squid in the waters of New Zealand, hatch eggs found in the jungles of the Amazon believed to belong to the mysterious cryptid, Mokele-mbembe and protect Grace (one of the main characters) from her grandfather, Noah Blackwood collecting her too. True to his style, his characters, Marty, Grace, Luther and Wolfe continue to show an acute awareness of right and wrong, moral decision making and love of their family. Tentacles appeals to 9-15 year olds, but really captures a very tough audience, boys of that age group along with adults who still appreciate a good adventure novel. Adventure seekers of all ages will enjoy the ride.

6 of 6 people found the following review helpful.
Courtesy of Teens Read Too
By TeensReadToo
TENTACLES is the sequel to Roland Smith's CRYPTID HUNTERS. He continues the excitement begun in the Congo as Marty and Grace join Dr. Travis Wolfe in a new adventure to find a giant squid in the waters off New Zealand.

After Marty found out Grace was actually his cousin and not the twin sister he thought she was, their new life took them to the island of Cryptos to live with Grace's father, Travis Wolfe. This new adventure begins as their boarding school friend, Luther, arrives on the island.

The action starts off with a frantic chase to catch a chimpanzee named Bo as he terrorizes the island on a four-wheeler. Using Luther's wild and crazy flaming red hair as bait, they are able to not only catch the chimp, but also get him aboard the newly renovated ship called the Coelacanth bound for New Zealand to capture a giant squid.

At the same time that Travis Wolfe and his crew are preparing for their journey, the famous and evil Noah Blackwood is preparing his ships to intercept the Coelacanth in an effort to kidnap Grace, his granddaughter, and steal two priceless dinosaur eggs or whatever may have already hatched from those valuable eggs.

TENTACLES is filled with fast-paced action, high-tech gadgets, disguises, and double agents. Teens looking for adventure and intrigue are sure to like this one. There is excellent back-story information provided, so even those who haven't yet read CRYPTID HUNTERS can enjoy the story.

Readers who are already fans of the first book will also be pleased to discover that TENTACLES will probably not be the last adventure for Marty and Grace.

Reviewed by: Sally Kruger, aka "Readingjunky"

9 of 10 people found the following review helpful.
Tentacles
By Bibliobabe
Fans of Roland Smith's action adventure stories will cheer for this page-turner. The dramatic sequel to Cryptid Hunters will please even the most reluctant reader. Smith's format of short, cliff-hanger chapters keeps the reader engaged and beggin for more. Surprise characters from other novels will thrill avid Smith fans, as well. Readers may want to re-visit Cryptid Hunters if it has been awhile since your last reading for character refreshment, but it's certainly not necessary. It's another hit for Smith!

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The evolution of implant treatment concepts, protocols, technology, and materials pushes the boundaries of what is possible, and this book sits at the forefront of innovation in implant therapy. Written by two master clinicians and lavishly illustrated and presented in a unique visual style, this book charts new paths for the treatment of single-tooth dental implants in the esthetic zone. The authors present advanced implant protocols step-by-step, in a comic-strip fashion, and provide meaningful guidance on the surgical and restorative details that are key to optimum esthetics, including implant hard and soft tissue integration, implant selection, implant placement principles, soft tissue esthetics, minimally invasive surgical procedures, and optimized restorative protocols. Research sections included throughout the book also provide concise overviews of up-to-date scientific evidence on essential implant topics. This book is the definitive illustrative guide to mastering anterior single-implant therapy.

• Sales Rank: #801844 in Books
• Published on: 2014-07-31
• Original language: English
• Number of items: 1
• Dimensions: 11.20" h x 1.60" w x 11.30" l, .0 pounds
• Binding: Hardcover
• 440 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Four Stars
By Clínica Dens Chile
great book! gracias Iñaki

0 of 0 people found the following review helpful.
Five Stars
By li zhihui
Excellent masterpiece

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In Scorners and Mockers Horne describes the powerful effect these students have in your school and provides straightforward and pratical steps to deal with them and minimize their potentially destating influence.

• Sales Rank: #1032216 in eBooks
• Published on: 2013-07-21
• Released on: 2013-07-21
• Format: Kindle eBook

About the Author
Rick Horne, D.Min., serves the Lord as head of the guidance department at Delaware County Christian School in Newtown Square, Pennsylvania, and directs the school counseling concentration for the Master of Education in Curriculum and Instruction at Columbia International University.

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0 of 0 people found the following review helpful.
Five Stars
By Charles M Patterson
Good book!

0 of 0 people found the following review helpful.
This book really points out the importance of being willing ...
By ps6258
This book really points out the importance of being willing to make the tough choice and let some students go who are adversely affecting the school. Not every student can be reached.

0 of 0 people found the following review helpful.
A quick and easy read for teachers as they begin a new school ...
By Connie J. Gunther
A "must read" about classroom management! A quick and easy read for teachers as they begin a new school year.

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Book Two of the Forces of Nature Series Nothing seems right in Amelia’s new life. On the run with new names, her family has finally settled into a lavish life in North Carolina. Her relationship with Nate is strained almost to its breaking point, and she has no friends. As Nate pulls further away, a handsome stranger sweeps into her life. Then evil comes for her again. After her brother is kidnapped, they discover someone is draining demons for a deadly new drug that turns its users into mindless zombies. The drug ravages up and down the east coast, and all humanity is in danger. To make matters worse, an old enemy is back for revenge. With the help of her family and friends, Amelia must deal with her past. Or they won’t have a future.

• Sales Rank: #5747961 in Books
• Published on: 2012-01-02
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .50" w x 5.00" l, .49 pounds
• Binding: Paperback
• 200 pages

About the Author
Elizabeth Sharp trained in Fine Art at the Leicester College of Art and Technology, UK in the 1960s. She has been a full member of the Society of Equestrian Artists for many years, and has served on the Executive Committee of that society for several of these. Elizabeth has produced artwork for clients from all over the world, and she also enjoys sculpture.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Phenomenal!! Best YA book I've read in awhile.
By BookLover
Can I give this book a ten? I really loved it that much. Amelia has grown up a lot since the last book Natural Selection. She's had to, she's a kid in an adult world and now Amelia and Nate are expected to have an adult relationship. Needless to say, Nate is freaking out.

I absolutely LOVED LOVED LOVED this book. The first book was awesome but this one is phenomenal. Amelia is loyal and loving but doesn't take any crap. The character's are so dimensional, especially for a young adult book. The story had so many layers and I couldn't put it down. It was BY FAR the BEST Young adult book I've read in an extremely long time.

Throw in the sexy stranger *don't want to give too much away* and I promise you will be begging for the next installment of the Forces of Nature Series!

0 of 0 people found the following review helpful.
Second Nature Review - RIA
By Melissa @ RIA
Oh how I loved this book!! I started with the first book in the series, Natural Selection, and I fell in love with this story. This isn't a review on that first book but I just loved it. A definite five star must read! Second Nature is just as good, if not a little better, since all the drama kicks up a notch and there are some great new characters.

I love Lia (Amelia) so much. She just continues to impress me as a character. She is strong and she is very intelligent. I love when she is learning more about her powers and her destiny. She can really kick some butt, and this book shows that so much.

Nate is just a mess. Don't get me wrong, I love his character so much. I am totally rooting for him here, Team Nate!, but he is just screwing things up all over the place with Lia. I wanted to feel bad for him but I was pretty stinking angry at him. Pull your head out of your.......well you get the picture.

Of course while Nate is being a bit of an idiot, in walks Mister Tall, Dark, and Angel; Dylan. Well I'm going to say he is swoon worthy (sorry Nate) and I can't blame Lia for being curious. He is sweet, caring, and he is willing to be patient for her to be ready. Yep, he's a dream.

I love that Sharp does not just focus on specific characters. While this story is primarily about Lia, we still get to see so much of Sariah and Xander's lives. I am so happy that Sariah is finding her own in this book. She is growing, too, and I love who she is becoming. Xander is the ever protective older brother. He is one of my absolute favorite characters.

This book is just a crazy ride! So much adventure, romance, and drama. I love all the paranormal aspects that Sharp writes about. The world of Forces of Nature just keeps growing and getting better! I think this series is a major must read. I cannot wait to read the next book. I can only imagine what will happen next!

0 of 0 people found the following review helpful.
Definitely read immediately after the first one!
By Phaedra C Seabolt
I received this book as an ARC.

Elizabeth Sharp has done it again! Another wonderful book! If you read the first one, you know that Amelia ended the first story being married/mated to her high school crush and had barely escaped a human turned witch's horrible desire to rid the world of Otherworlders. Her brother and sister use their unique demon powers to help defeat the wannabe witch and the story appears that things are looking up for the Hoffman siblings. As this story starts though, you soon realize that Amelia and Nate (though possibly destined to be together) are not as happy as they should be. They were WAYYYYYYY too young to be married and mated. Amelia was only 16 and Nate is 17 or 18. You feel like the perfect pair is a girl's worst nightmare as Nate keeps drifting further and further away with no good explanation other than not being ready to settle down. Of course you can't blame him really since two Gaia are mated as soon as they kiss with the intentions of that kiss being more than a simple kiss. Their life forces are tired together because they gave into to temptation. It puts a whole new meaning to being chaste until your wedding night. However they never take their relationship forward even one bit because of Nate's disappearing acts. Amelia learns to hate him for abandoning her even though she still has her brother and sister.

All of this brings us to a point where she meets an angel while running from her problems. I do mean a literal angel but not the type you would normally picture. You need to read the story to understand how angels fit in this world. Amelia's world is turned upside down by the feelings she thinks she has for Dylan, the angel, and also by Peter's discovery of her family. Peter is the husband (and true warlock) to the wannabe witch from book one. He's out to destroy Amelia and her family at any cost. This is the focus of the story. How does Amelia deal with love lost, new love found, and a raging psychopath trying to kill everyone she loves? And did I mention a prophecy about Mother Nature returning to earth to either destroy it or bring the Otherworlders into peace time? Yeah there's that too, but you only get a glimpse of that and know that there must be a third book on the way where the prophecy will unfold.

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